<div dir="ltr"><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">Estimados compañeros y compañeras,</span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)"> </span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">Desde la Cátedra de Innovación Comercial queremos invitaros a participar en la jornada «<b>Casos de éxito: Cómo los Comercios de Proximidad Conquistan las Redes Sociales</b>». En ella exploraremos estrategias prácticas para potenciar la visibilidad de la actividad comercial.</span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">Esta iniciativa pretende ser un referente de conocimiento y estrategia para todos los profesionales interesados en reforzar su presencia digital.</span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">La jornada contará con ponentes de prestigio procedentes tanto del ámbito académico como empresarial:</span></p><p style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">-<span style="font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;font-kerning:auto;font-feature-settings:normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman"">        </span></span><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">Distintos académicos especializados compartirán su visión y conocimientos sobre la transformación digital de la actividad comercial y potenciado su presencia en las redes sociales.</span></p><p style="background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">-<span style="font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;font-kerning:auto;font-feature-settings:normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman"">        </span></span><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">Diversos profesionales que han logrado un gran éxito en redes sociales explicarán sus estrategias para captar audiencias, fidelizar clientes y enamorar al consumidor en el ecosistema digital.</span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">La jornada terminará con la clausura por parte del Director General de Comercio del Gobierno de Aragón (Javier Camo) quien pondrá de manifiesto el apoyo institucional a este tipo de iniciativas de capacitación e innovación para el sector comercial.</span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">La combinación de perspectivas complementarias dotará a los asistentes de una visión integral para reforzar con éxito su negocio digital.</span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">¡Os esperamos en esta inspiradora jornada de conocimiento colaborativo!</span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)"> </span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">Carlos Flavián <br>Cátedra de Innovación Comercial</span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)"> </span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">Lugar: <b>Salón de Actos de la Facultad de Economía y Empresa (Gran Vía 2)</b></span></p><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;background-image:initial;background-position:initial;background-size:initial;background-repeat:initial;background-origin:initial;background-clip:initial;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:12pt;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">Fecha: <b>viernes 15 de diciembre</b><br>Hora: <b>10:00-12:00</b></span></p><div><br></div><span class="gmail_signature_prefix">-- </span><br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><p class="MsoNormal" style="line-height:10pt;background-image:initial;background-position:initial;background-repeat:initial"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial Narrow",sans-serif;color:#222222">Carlos
Flavián                      </span></b><span lang="EN-US" style="font-family:"Arial",sans-serif;color:#222222"></span></p>

<p class="MsoNormal" style="line-height:10pt;background-image:initial;background-position:initial;background-repeat:initial"><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial Narrow",sans-serif;color:#222222">Professor of
Marketing</span><span lang="EN-US" style="font-family:"Arial",sans-serif;color:#222222"></span></p>

<p class="MsoNormal" style="line-height:10pt;background-image:initial;background-position:initial;background-repeat:initial"><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial Narrow",sans-serif;color:#222222">University of
Zaragoza; SPAIN</span><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif;color:blue"> </span><span lang="EN-US" style="font-family:"Arial",sans-serif;color:#222222"></span></p>

<p class="MsoNormal" style="background-image:initial;background-position:initial;background-repeat:initial"><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif"><font color="#0000ff"><span style="font-size:11pt;font-family:Calibri,sans-serif"><a href="https://urldefense.com/v3/__https://scholar.google.es/citations?user=Zy2JOaUAAAAJ&hl=es__;!!D9dNQwwGXtA!SLfVFmVgnbfclUbqGdMv-zb0w215QDDvkbpXUagoXww1p7Kk9w_uAf5gkvUzbARY4VyTqOUed5po_r1hnaFRYIB44c4$" target="_blank"><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif">Google Scholar</span></a></span><span lang="EN-US" style="font-size:11pt">  </span><span lang="EN-US" style="font-size:11pt;font-family:Arial,sans-serif">  </span><span lang="EN-US" style="font-size:11pt">        </span><span lang="EN-US" style="font-size:11pt"> </span><span style="font-size:11pt;font-family:Calibri,sans-serif"><a href="https://urldefense.com/v3/__https://www.scopus.com/authid/detail.uri?authorId=6505957239__;!!D9dNQwwGXtA!SLfVFmVgnbfclUbqGdMv-zb0w215QDDvkbpXUagoXww1p7Kk9w_uAf5gkvUzbARY4VyTqOUed5po_r1hnaFR5fqJ3tk$" target="_blank"><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif">Scopus</span></a></span><span lang="EN-US" style="font-size:11pt">          </span><span lang="EN-US" style="font-size:11pt"><a href="https://urldefense.com/v3/__https://www.webofscience.com/wos/author/record/G-4365-2013__;!!D9dNQwwGXtA!SLfVFmVgnbfclUbqGdMv-zb0w215QDDvkbpXUagoXww1p7Kk9w_uAf5gkvUzbARY4VyTqOUed5po_r1hnaFRZ_ev96c$" target="_blank">WoS</a>  </span>    </font></span></p><p class="MsoNormal" style="background-image:initial;background-position:initial;background-repeat:initial"><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif"><font color="#0000ff" size="1">     </font></span></p></div><br></div></div></div>