<div dir="ltr"><p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)">Estimados
estudiantes,</span></p>
<p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)"> </span></p>
<p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)">Desde la
Cátedra de Innovación Comercial queremos invitaros a participar en el ciclo de
conferencias de investigación «<b>New frontiers in digital innovation: exploring
the possibilities of generative AI, metaverse and service automation</b>». Este
ciclo de conferencias está prevista la participación de tres investigadores que
cuentan con una trayectoria investigadora de reconocido prestigio en el ámbito
internacional y que abordarán tres de los aspectos claves de esta nueva
frontera digital: las posibilidades que ofrece la inteligencia artificial
generativa, el metaverso y la progresiva automatización de servicios.</span></p>
<p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)">El
objetivo principal de este ciclo de conferencias es ofrecer a las personas e investigadores
interesados en innovación comercial y digitalización una perspectiva amplia
sobre el estado actual de las investigaciones en la materia y las nuevas
oportunidades de investigación que ofrece el nuevo contexto generado por la
Industria 4.0. Estos retos no solo serán relevantes a nivel individual y
social, sino que también deben ser abordados por la comunidad investigadora,
que debe situarse en la vanguardia de la comprensión y respuesta a estas inminentes
transformaciones.</span></p>
<p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)">En
espera de poder contar con vuestra participación os enviamos un saludo muy
cordial. </span></p>
<p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)"> </span></p>
<p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)">Carlos
Flavián</span></p>
<p class="MsoNormal" style="margin:0cm 0cm 0.0001pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)">Cátedra
de Innovación Comercial</span></p>
<p class="MsoNormal" style="text-align:justify;margin:0cm 0cm 8pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span style="font-size:10pt;line-height:107%"> </span></p>
<p class="MsoNormal" style="text-align:justify;margin:0cm 0cm 8pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">New frontiers in digital innovation:
exploring the possibilities of generative AI, metaverse and service automation</span></b></p>
<p class="gmail-MsoListParagraphCxSpFirst" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">-<span style="font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;font-kerning:auto;font-feature-settings:normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman"">
</span></span><b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Generative artificial intelligence
in marketing: Applications, opportunities, challenges, and research agenda</span></b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)"></span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span style="line-height:107%;color:rgb(51,51,51)">Jueves 16 de noviembre 2023 (12:30
horas) </span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span style="line-height:107%;color:rgb(51,51,51)">Facultad de Economía y Empresa (Gran Vía
2, Sala de Reuniones-Magna)</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Yogesh K. Dwivedi</span></b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)"> (Professor of
Digital Marketing and Innovation, Swansea University; UK). </span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Highly Cited Researcher (Clarivate Analytics).</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Editor-In-Chief International Journal of Information
Management</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Associate Editor, Journal of Business Research; AE, Government
Information Quarterly and AE, European Journal of Marketing.</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)"> </span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">-<span style="font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;font-kerning:auto;font-feature-settings:normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman"">
</span></span><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">“<b>False”
customer experiences in the Metaverse: Opportunities for Research and Practice</b>”
</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="margin:0cm 0cm 0.0001pt 36pt;text-align:justify;line-height:normal;vertical-align:baseline;font-size:11pt;font-family:Calibri,sans-serif"><span style="color:rgb(51,51,51)">Viernes 24 de noviembre de 2023 (12:30 horas)</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span style="line-height:107%;color:rgb(51,51,51)">Facultad de Empresa y Gestión pública
(Huesca, Sala de Reuniones)</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Dominik Mahr</span></b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)"> (Professor of
Digital Innovation & Marketing at Maastrich University, Netherlands) </span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Scientific Director of the Service Science Factory,
co-founder of the DEXLAB and the Maastricht Center for Robots (MCR) at
Maastricht University</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)"> </span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;font-family:Helvetica,sans-serif;color:rgb(51,51,51)">-<span style="font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;font-kerning:auto;font-feature-settings:normal;font-stretch:normal;font-size:7pt;line-height:normal;font-family:"Times New Roman"">
</span></span><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)"> “<b>Service Automation Dynamics: Economic
Insights and Industry Transformations</b>”</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span style="line-height:107%;color:rgb(51,51,51)">Miércoles 29 de noviembre 2023 (12:30
horas) </span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span style="line-height:107%;color:rgb(51,51,51)">Facultad de Economía y Empresa (Gran Vía
2, Sala de Reuniones-Magna)</span></p>
<p class="gmail-MsoListParagraphCxSpMiddle" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 0.0001pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Stanislav Ivanov</span></b><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)"> (Professor and
Vice Rector (Research) at Varna University of Management, Bulgaria</span>)</p>
<p class="gmail-MsoListParagraphCxSpLast" style="text-align:justify;vertical-align:baseline;margin:0cm 0cm 8pt 36pt;line-height:107%;font-size:11pt;font-family:Calibri,sans-serif"><span lang="EN-US" style="line-height:107%;color:rgb(51,51,51)">Editor-In-Chief ROBONOMICS. The Journal of the
Automated Economy and European Journal of Tourism Research </span></p><div><br></div><span class="gmail_signature_prefix">-- </span><br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><p class="MsoNormal" style="line-height:10pt;background-image:initial;background-position:initial;background-repeat:initial"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial Narrow",sans-serif;color:#222222">Carlos
Flavián </span></b><span lang="EN-US" style="font-family:"Arial",sans-serif;color:#222222"></span></p>
<p class="MsoNormal" style="line-height:10pt;background-image:initial;background-position:initial;background-repeat:initial"><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial Narrow",sans-serif;color:#222222">Professor of
Marketing</span><span lang="EN-US" style="font-family:"Arial",sans-serif;color:#222222"></span></p>
<p class="MsoNormal" style="line-height:10pt;background-image:initial;background-position:initial;background-repeat:initial"><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial Narrow",sans-serif;color:#222222">University of
Zaragoza; SPAIN</span><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif;color:blue"> </span><span lang="EN-US" style="font-family:"Arial",sans-serif;color:#222222"></span></p>
<p class="MsoNormal" style="background-image:initial;background-position:initial;background-repeat:initial"><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif"><font color="#0000ff"><span style="font-size:11pt;font-family:Calibri,sans-serif"><a href="https://urldefense.com/v3/__https://scholar.google.es/citations?user=Zy2JOaUAAAAJ&hl=es__;!!D9dNQwwGXtA!RiHx2HaaSUJzxy6rDP0nuLQTkmNJUAC8U7SZ2brYH1ZuJSmxVGIkzxjoq5gvgNCj_a_n_0_ya-5FGlPNUsRS76wTysM$" target="_blank"><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif">Google Scholar</span></a></span><span lang="EN-US" style="font-size:11pt"> </span><span lang="EN-US" style="font-size:11pt;font-family:Arial,sans-serif"> </span><span lang="EN-US" style="font-size:11pt"> </span><span lang="EN-US" style="font-size:11pt"> </span><span style="font-size:11pt;font-family:Calibri,sans-serif"><a href="https://urldefense.com/v3/__https://www.scopus.com/authid/detail.uri?authorId=6505957239__;!!D9dNQwwGXtA!RiHx2HaaSUJzxy6rDP0nuLQTkmNJUAC8U7SZ2brYH1ZuJSmxVGIkzxjoq5gvgNCj_a_n_0_ya-5FGlPNUsRSq3vhLX8$" target="_blank"><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif">Scopus</span></a></span><span lang="EN-US" style="font-size:11pt"> </span><span lang="EN-US" style="font-size:11pt"><a href="https://urldefense.com/v3/__https://www.webofscience.com/wos/author/record/G-4365-2013__;!!D9dNQwwGXtA!RiHx2HaaSUJzxy6rDP0nuLQTkmNJUAC8U7SZ2brYH1ZuJSmxVGIkzxjoq5gvgNCj_a_n_0_ya-5FGlPNUsRSs0gzfW0$" target="_blank">WoS</a> </span> </font></span></p><p class="MsoNormal" style="background-image:initial;background-position:initial;background-repeat:initial"><span lang="EN-US" style="font-family:"Arial Narrow",sans-serif"><font color="#0000ff" size="1"> </font></span></p></div><span><span style="font-size:11pt;font-family:Arial;color:rgb(0,0,0);background-color:transparent;vertical-align:baseline;white-space:pre-wrap"><span style="border:none;display:inline-block;overflow:hidden;width:286px;height:72px"></span></span></span><br></div></div></div>